Using the SERP Beater

Perform a competitor analysis and generate SEO articles to beat them

Simon Funk avatar
Written by Simon Funk
Updated this week

SERP Beater definition: SERP refers to Search Engine Result Page. SERP Beater refers to the purpose of this tool: to analyse the top ranking competitors for a keyword and beat them in the ranking by using that analysis to generate superior SEO articles.

Start a New SERP Analysis

A SERP Analysis is started by entering a keyword you've chosen, based on which you will perform a SERP / competitor analysis.

If you've previously performed a Keyword Research analysis with Creaitor's Keyword Research tool you can simply start the SERP Analysis for that Keyword Cluster by clicking "Start SERP Beater". This will use the cluster's results for he SERP Analysis.

For for information on how to research keywords refer to our tutorial:

Otherwise, simply start a new SERP Analysis from the SERP Beater:

Enter Keyword and Search Market

First you'll be prompted to enter a few details about what you want to write about:

  • Keyword - enter the keyword you want to perform an analysis for.

  • Search engine - select which search market (country) you want to perform the analysis for.

  • Language - if the search market has several languages (i.e. Switzerland, Canada) you can select for which language you want to analyse SERP results.

SERP Analysis Results

The SERP Analysis results will provide you a list of the highest ranking content (sorted by position) in a specific search market (country) for the keyword you provided.

By default, the top 10 ranking results are preselected. You can deselect any results you would like to exclude or select additional results further down the list.

Pro tip: Check the results and decide if they are relevant to you. Deselect those that you do not consider relevant. Often times pages like Wikipedia rank very high for a keyword but are not necessarily "competitors".

Select Your Title (H1)

As we start the content creation process based on the selected SERP Analysis results, the first step is to select a suitable title. The section Top Ranked Titles displays the highest ranking titles from the SERP Analysis results.

We recommend you use the "Rephrase" feature to generate alternative wording for the title as to avoid duplicate content.

Note that you can also select the tab AI Generated Title and chose a title from there.

Build Your Outline

Building your outline is the most important part of the article generation process. This is where you tell your story and orchestrate the flow.

From your SERP Analysis, you'll have the outlines available from your competitors to use in your own content. Don't worry, Creaitor will generate completely original content for your new article. However, we do want to use the information architecture of already high-ranking content to ensure that our new content beats the competitors in the rankings.

NEW Edit Headings: In your outline section you'll notice that each heading has 2 tool icons next to each which will allow you to either rephrase or delete an individual heading:

A - Your Working Area

This is where your outline is going to be built up bit by bit - your working area. You can drag and drop outline elements here.

B - Top Ranked Outlines

On the right hand side of the screen you'll find the top ranked outlines from your SERP Analysis results (H2 + H3). You can select or drag these individually to your working area (A) to build your outline. Pick and choose whatever suits your purpose best.
โ€‹Note: you might see some outlines from the results missing. This is because Creaitor was not able to parse the information due to an external resctriction.

C - Generated H2 Ideas

If you need more ideas for H2s than in your Top Ranked Outlines section (B) you can use these AI generated ideas. You can also select [Generate H2 Ideas] to regenerate the list of ideas. By selecting [Add H2] you can also manually add an H2.

What are H1, H2 and H3? These simply refer to the different type of hierarchical headings in content and are helpful to organize content.

This is what your outline could look like once you've selected all the H2 and H3 ideas:

FAQ Section in Outline

Including Frequently Asked Questions (FAQs) in your article is a great way to boost your content's relevance and thus how it ranks on search engines.

Below your Outline Section, Creaitor provides you an easy way to generate relevant FAQs from which you can select as many as you want to be included in your article (we recommend including 2-3 questions).

Editing Your Writing Points

Consider Writing Points to be your briefing before generating the full article. Rather than generate the full article content right away, we provide the author (you) the opportunity to arrange and orchestrate the content before it is fully generated. Writing points give you a brief summary of what content will be generated.

There are a series of editorial activities that you can perform here:

  • Rearrange - you can drag and drop any writing point to rearrange it in the article

  • Remove - you can select the delete icon next to any point to delete it

  • Modify - all writing points can be edited by you

  • Add - select [Add Writing Point] to manually add a point

  • Regenerate - select [Regenerate Writing Points] to generate the entire content of a section.

Your First Draft

The first draft is a look at how the article would look in its final rendition. It includes an Introduction and a Conclusion in addition to the outline sections you've previously added. You are able to regenerate the content of any section individually before finalizing the process.

Note that Creaitor ensures that each block of content (paragraph) is generated with the last one in mind to ensure a coherent, fluent writing style.

Finished Article

Once you are happy the first draft you can finalize the article which will be outputted to Creaitor's AI Editor and will automatically be saved to My Documents. The Creaitor AI Editor still gives you many tools and features to work on your article. Check out the related article for more details on the AI Editor: How to Use the AI Editor

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